Twelve portals, one technician
Your bench services Husqvarna, STIHL, STIGA, and Greenworks — but each brand wants its own login, its own portal, its own way of finding a bulletin.
Aftermarket hub for garden & OPE dealers
One login for every brand your workshop actually services.
Stop logging into twelve OEM portals. Bulletins, training, docs, exploded views, and parts — in one place.
Ett inlogg för alla märken verkstaden faktiskt servar.
Not wholesale
This isn't JOOR for mowers
Not SaaS analytics
This isn't Funnel the product
Workshop-first
Built for the bench, not the boardroom
The problem
Every brand built its own walled garden. Your workshop sits in the middle.
Garden and outdoor power equipment dealers run multi-brand workshops. OEMs run single-brand portals. The gap is where time, margin, and comebacks disappear.
Parts without context
Exploded views live in one system. Supersession chains in another. The bulletin that explains the recall? Buried in a PDF somewhere else entirely.
Training that never tracks
OEM LMS courses sit behind brand walls. You can't see who on your team is certified for what — or whether they're ready for the next robotic mower season.
DMS stays blind
Your dealer management system knows the job. It doesn't know the bulletin, the part supersession, or the training gap that caused the comeback.
Architecture
Sources → Hub → Destinations
OEM portals feed a unified service layer. Your workshop, parts counter, and DMS pull from one governed hub — not twelve separate logins.
Sources
OEM portals
HusqvarnaSTIHLSTIGAGreenworks+ more
- Service bulletins
- Training / LMS
- Tech docs
- Repair guides
- Exploded views
- Spare parts
HubThe Service Layer
What we're building / Prototype scope
Knowledge
BulletinsDocsRepair guidesTraining
Parts graph
Exploded viewsSupersessionsOrderable parts
Semantic layer
Model ↔ partPart ↔ bulletinPart ↔ course
Governance
Dealer entitlementsBrand access
AI ask
Natural language queries across all brands
No-code workshop UIAI askAPI for DMS
Destinations
Tech mobile
Workshop desk
Parts counter
Training tracker
Alerts
DMS sync
Inspired by marketing-data hub patterns — rebuilt for garden-dealer service content. Not affiliated with Funnel.
vs today
What changes when the hub exists
Side by side: how multi-brand workshops operate now versus with The Service Layer.
| Aspect | Today | The Service Layer |
|---|---|---|
| Login | Separate credentials per OEM portal — password resets, MFA, expired sessions | One retailer login, brand access governed by entitlements |
| Finding a bulletin | Search each portal individually; PDFs with no cross-brand view | Semantic search across all authorized brands — model-linked |
| Exploded views & parts | Brand-specific parts lookup; supersessions in another system | Unified parts graph with supersession chains and orderable SKUs |
| Training / certification | Scattered LMS logins; no workshop-wide view of who's certified | Training tracker tied to models and technicians |
| Technician workflow | Phone browser tab chaos — twelve portals open on the bench | Workshop UI + mobile + AI ask from one hub |
| DMS integration | Manual copy-paste between portal and job card | API sync — bulletins, parts, and alerts into your DMS |
Wedge market
Starting with robotic lawn mowers
Robotic mowers are the sharpest pain point in multi-brand OPE service: fast-moving bulletins, complex parts, and workshops that already service four brands on one bench. Prove the hub here, expand to chainsaws and ride-ons next.
Join the pilot conversationHighest bulletin velocity
Robotic mowers ship firmware updates, blade kits, and boundary-wire fixes weekly. Technicians need bulletins faster than any other OPE category.
Cross-brand benches are the norm
Dealers who sell Automower also service Landroid, iMow, and Robolinho. No single OEM portal covers the bench.
Parts complexity
Drive modules, charging stations, RTK bases — supersession chains span seasons. A unified parts graph pays off here first.
Seasonal surge
Spring intake floods the workshop. Training gaps and missing bulletins turn into comebacks by midsummer. One hub reduces both.
Who it's for
Built for the workshop, not the warehouse
Independent garden machinery dealers
Multi-brand workshops servicing robotic mowers, chainsaws, and ride-ons under one roof. You need one login, not twelve.
OPE dealer groups
Regional groups with shared service standards across locations. Centralize bulletins, training, and parts knowledge.
Franchise service departments
Authorized for some brands, servicing others on the side. Entitlements govern what each location sees.
Wholesale distributors
This is not a wholesale ordering platform. If you need JOOR-style linesheets, look elsewhere.
Marketing analytics teams
If you want ad spend dashboards, this isn't Funnel. The Service Layer is for the workshop bench.
FAQ
Common questions
No. The Service Layer is an aftermarket service hub — bulletins, training, docs, exploded views, and parts lookup. It is not JOOR for garden equipment.
Ready to stop juggling OEM portals?
We're building the prototype with multi-brand workshops. If you service robotic mowers — or run a garden dealer bench — we want to hear from you.
hello@theservicelayer.ioPilot conversations · Early workshop access · No spam